Truly Hard Seltzer Has Drinks Covered This Friendsgiving with a Custom Potluck Pack

The limited-edition Truly Potluck Pack is a custom mix of flavors built to pair with your specific menu, crew and vibe

BOSTON, Nov. 04, 2026 (GLOBE NEWSWIRE) -- Friendsgiving has become a can’t-miss part of the holiday season, with 52% of younger Americans surveyed planning to host or attend one this year¹. And showing up empty-handed isn’t exactly the move: nearly two-thirds (63%) of potential hosts expect guests to contribute something to the celebration². With Friendsgivings filling up the calendar, there’s one question bound to hit the group chat: What should I bring? 

This year, Truly Hard Seltzer has the drinks covered. Meet the limited-edition Truly Potluck Pack, a customized 12-pack assortment of Truly flavors built specifically for your Friendsgiving table and designed to take the guesswork out of what to bring. 

Available to order starting today on GiveThemBeer.com, the Truly Potluck Pack takes the guesswork out of the one thing every potluck seems to overlook: the drinks! Friends simply share what’s on the menu and their crew’s flavor preferences, and Truly creates a custom 12-pack featuring flavors selected to complement the feast. Whether your table is full of berry lovers or your friends prefer something a little more Unruly, there’s a Truly for the occasion. 

“Once the Friendsgiving group text goes out, everyone races to claim a dish and drinks are left to whoever has a free hand,” said John Dorman, Truly senior brand director. “We created the Truly Potluck Pack for the friend who’s on drink duty. Tell us what’s on the table and we’ll help take care of the rest so you can get back to the best part of Friendsgiving: hanging out with your favorite people.” 

And because every Friendsgiving plate looks a little different, Truly is matching holiday staples with flavors made to complement them. A few highlights include: 

• Turkey, Stuffing and Mashed Potatoes + Truly Wild Berry: Everything on the main plate is salty, and that’s exactly why it needs a sweet-tart counterpoint. Truly Wild Berry works for the same reasons cranberry sauce does, adding a burst of berry that helps complete every dish. 

• Sweet Potato Casserole + Truly Lemonade: Sweet potato casserole gets a fresh counterpart in Truly Lemonade. Its bright, tangy acidity balances the sweetness of the dish and keeps every bite feeling light. 

• Pumpkin Pie + Truly Unruly Citrus Crush: We didn’t forget about dessert! Truly Unruly Citrus Crush brings a juicy orange flavor that complements the warm spices and creamy filling of pumpkin pie. And at 8% ABV, Truly Unruly is sure to end the Friendsgiving meal on a high note. 

Each limited-edition Truly Potluck Pack contains 12 12-oz. cans customized to the crew and the spread, pulling from Truly’s innovative lineup of lightly flavored favorites at 5% ABV and bolder Unruly options at 8% ABV. 

The Truly Potluck Pack is available exclusively on GiveThemBeer.com while supplies last. Purchase and delivery are limited to people 21 years of age or older. 

In the meantime, looking to snag Truly Hard Seltzer near you? Visit TrulyHardSeltzer.com/locations and follow along @Truly on Instagram, X and Facebook.  

 

About Truly Hard Seltzer 
An original hard seltzer, Truly has paved the way for an entire category since 2016 as the most innovative “beyond beer” experience. The brand continues to keep its finger on the tab of what drinkers want: a great-tasting, sessionable alcoholic beverage without the fuss. Truly is all about keeping it light in how we show up in our drinkers’ lives. That’s why Truly has something for everyone with lightly flavored styles at our core (Berry, Citrus and Party packs), plus high-ABV flavor mix packs (Unruly), and culturally and seasonally relevant limited releases. To learn more, visit trulyhardseltzer.com and follow Truly on social media. 

 

About The Boston Beer Company 
The Boston Beer Company, Inc. (NYSE: SAM) began in 1984 brewing Samuel Adams beer and has since grown to become one of the largest and most respected craft brewers in the United States. We consistently offer the highest-quality products to our drinkers, and we apply what we’ve learned from making great-tasting craft beer to making great-tasting and innovative “beyond beer” products. Boston Beer Company has pioneered not only craft beer but also hard cider, hard seltzer and hard tea. Our core brands include household names like Angry Orchard Hard Cider, Dogfish Head, Samuel Adams, Sun Cruiser, Truly Hard Seltzer and Twisted Tea Hard Iced Tea. We have taprooms and hospitality locations in Delaware, Massachusetts, New York and Ohio. For more information, please visit our website at www.bostonbeer.com, which includes links to our respective brand websites. 

 

¹ Chicory 2026 Holiday Survey of 800+ U.S. consumers, published June 2026. 

² LendingTree survey of 2,000 U.S. consumers, conducted by QuestionPro Oct. 2–6, 2025. 

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• Truly Hard Seltzer Has Drinks Covered This Friendsgiving with a Custom Potluck Pack

Christina Boyadjian
GolinKetchumTruly@omnicompr.com